LED displays for retail stores and showrooms

Which retail screen gives the best return first?

For most street-front stores, the shop-window screen gives the best first return, because it works on people who have not yet decided to come in. For stores inside malls, where the window faces a bright but indoor concourse, an in-store feature wall can matter more.

Think about the customer’s path. A window screen catches them on the pavement; a feature wall at the back pulls them through the store; a shelf-edge display influences the decision at the point of sale. Each step needs a different screen.

Start with one well-placed, well-specified screen and good content rather than several cheap ones. A single screen that is bright, sharp and changed weekly does more than three that are dim and stale.

How bright should a shop-window LED screen be?

A shop-window screen facing daylight should be treated as outdoor for brightness — typically 5,000 nits or more — even though it sits indoors behind glass. Glass reflects the street and sunlight falls directly on the screen, so an indoor-brightness screen looks grey and washed out.

That brightness must be controlled. At night a 5,000-nit screen is far too bright, so automatic dimming by schedule or light sensor is essential, both for the look of the window and for power and heat.

Ventilation matters behind glass. A bright screen in a sealed window bay builds up heat, especially in Terai summers, so plan airflow or ventilation into the window design. Our brightness guide explains nit levels in more detail.

What size and pitch suit an in-store feature wall?

An in-store feature wall should be sized to the wall it occupies and pitched for the distance from which customers first see it — often 3–5 m, which suits indoor pitches around P2.5–P4. Customers walking up close will see pixels on a coarse pitch, so if they will touch the merchandise beside it, go finer.

The rough rule is that pitch in millimetres equals the nearest comfortable viewing distance in metres. Our wall sizer tool helps you test sizes and resolutions against your wall before talking to anyone.

Indoor brightness of 600–1,200 nits is plenty inside a store, and lower is often better: a wall that out-shines the merchandise lighting draws attention away from the products.

When do stretched bar and shelf-edge displays make sense?

Stretched bar displays make sense where space is long and narrow — shelf edges, above counters, along window sills or on columns. They are LCD screens cut to a very wide aspect ratio, and they fit where a normal screen would not.

They work best for prices, promotions and short brand animations close to the product. Supermarkets, pharmacies, phone shops and electronics showrooms use them to put a moving message exactly where the purchase decision happens.

Plan their content as a set. A row of stretched displays along a shelf can show one continuous image or synchronised promotions, which is far more effective than each running something different.

How do you manage screens across several branches?

Manage multi-branch retail screens through a cloud CMS that schedules content centrally and lets each branch carry local promotions where needed. Without it, someone ends up carrying USB sticks between stores.

We have built exactly this for a multi-branch retail chain in Kathmandu: indoor P2.5–P3 displays across branches, run from a networked CMS with scheduled playback, so head office launches a campaign once and every store shows it on the same day.

Standardise screen sizes and resolutions across branches where possible. That lets one design file fit every store, cuts content costs, and makes spares interchangeable.

What practical issues catch retailers out in Nepal?

Power, opening hours and heat are the three practical issues that most often catch retailers out. Each is easy to solve if planned before installation.

Voltage swings and load management damage power supplies, so put screens on protected circuits with surge protection and a UPS sized for their draw. Schedule screens to follow opening hours, so they are not running all night unattended. And give window screens room to breathe, because heat shortens LED life.

Finally, plan content refresh. A screen that shows the same Dashain offer in Falgun tells customers the store is not paying attention. Assign someone to own the content, with a simple weekly routine. If you would like a site survey of your store, we provide one free.

Common questions

Where to go next

More in Industry Guides